(Senior) Product Director, Local Growth

About the role

<div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxus3bYvV5DS6icDHnquWbEcNb"> <div class="ace-line ace-line old-record-id-doxus3bYvV5DS6icDHnquWbEcNb"> <h2 class="heading-2 ace-line old-record-id-doxusl2cgB8vs7Q3ent4HKPgocd"><strong>Who We Are</strong></h2> <div class="ace-line ace-line old-record-id-doxusNg8YunaXqsmUGGOjLzfpmh"> <div data-page-id="RpoEdRXrWoavx2xJ5CPu6mmysBc" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-RKOAdw3kVoh5EQxcr2juP3i0sTb"> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.<br><br> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class=" old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.<br><br></div> <div class=" old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> </div> <div class=" old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <h2 class="heading-2 ace-line old-record-id-TunGdNQsToLGO1xV5ZClhky5gxc">About The Opportunity</h2> <div class="ace-line ace-line old-record-id-I7iWd8wxMoZVZ8xSCHVlGHdGgSd"> <div data-page-id="WjJkdZMZ4oF0ncxMIeDl6liBg7b" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxlgpbcQvcMpVkJ8prUBGnB5sd">OKX is building local exchange businesses from the ground up across multiple emerging and high-growth markets. We are looking for a product leader who has driven a complete 0-to-1 cycle in a priority overseas market — someone who will own the product strategy and local growth playbook for a specific region or country, and be directly accountable for product competitiveness and business growth outcomes in that market.</div> <div class="ace-line ace-line old-record-id-doxlgiRaRnZ7T6a8UnBAgFZI7rf">This role sits at the intersection of the Local business team and Global product and engineering. You'll go deep into the local market — translating user profiles, regulatory landscapes, and competitive dynamics into product and growth strategies — while driving Global product and engineering resources to deliver locally, ensuring the product experience and competitiveness actually take off on the ground.</div> <div class="ace-line ace-line old-record-id-doxlgUpgNlg77LGZCJfhft04zbe">We are not prescriptive about which specific region you've built in previously — LatAm, Southeast Asia, Turkey, MENA, or others are all relevant. What matters is that you have personally built a business in an emerging market, closed the growth loop, and can transfer that methodology to OKX's priority regions.</div> <div class="ace-line ace-line old-record-id-doxlg5snITk8sEX69VTTy70TXmc">This is a product leadership role, not a country general manager role — but you need to operate with near business-owner accountability: responsible for the region's core growth metrics and product competitiveness, not just shipping features.</div> </div> </div> <div class="ace-line ace-line old-record-id-KiGldFOoPomfd6x3n53llaMtgSc"> </div> <div class="ace-line ace-line old-record-id-KiGldFOoPomfd6x3n53llaMtgSc"> <h2 class="heading-2 ace-line old-record-id-doxusC0ScijlHsAbE8dYk7NUSrd"><strong>What You’ll Be Doing</strong></h2> </div> <div class="ace-line ace-line old-record-id-KiGldFOoPomfd6x3n53llaMtgSc"> <div data-page-id="WjJkdZMZ4oF0ncxMIeDl6liBg7b" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxlgcmVybmX3frDtYbDqUplP2e"><strong>Regional Product Strategy & Local Growth Planning</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlgGinuQGBNtMzJTdUmyiLHbd" data-list="bullet"> <div>Own product strategy and local growth planning for a specific region or country, working across the Local business team and Global product and engineering to be directly accountable for local product competitiveness and business growth outcomes.</div> </li> <li class="ace-line ace-line old-record-id-doxlg4mkMWcJo0G3oYc5R6c61pm" data-list="bullet"> <div>Develop a deep understanding of local user profiles, legal and regulatory frameworks, competitive landscapes, and cultural nuances, and translate these into a comprehensive product competition strategy and channel growth strategy with clear prioritization.</div> </li> <li class="ace-line ace-line old-record-id-doxlgjKZ4n5z8HoFEzeoiYG4zWg" data-list="bullet"> <div>Continuously track the local crypto and fintech ecosystem — with a focus on global players and regional leaders across exchanges and fintech — as well as macro factors such as inflation, currency depreciation, and cross-border remittance demand that shape user trading behavior.</div> </li> </ul> <div class="ace-line ace-line old-record-id-doxlgFyMMEFZdR4WQeaM8WQAHPf"><strong>Local Product Experience & Competitiveness</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlgRAp6movo5eosMlNZ9dCQjh" data-list="bullet"> <div>Own the end-to-end local product experience and competitiveness, covering onboarding, fiat deposit, market analysis, trading, and earn — the core stages of the user journey.</div> </li> <li class="ace-line ace-line old-record-id-doxlgOlPDCuwQRaTXSDh3JkYWxh" data-list="bullet"> <div>Build a comprehensive local product feedback loop — from user behavior data and funnel analysis, to local user feedback collection — to identify key bottlenecks and high-leverage opportunities in conversion, retention, and engagement, and drive iterative improvement.</div> </li> <li class="ace-line ace-line old-record-id-doxlgZ9zIU6hjC8okrbrmnuYo5m" data-list="bullet"> <div>Adapt to local market characteristics (inflation-driven demand, competitor switching costs, payment method preferences, etc.) to reduce drop-off from registration to first trade and shorten time-to-first-trade.</div> </li> </ul> <div class="ace-line ace-line old-record-id-doxlg9Zq39aLL2AzHdxBmVUioDh"><strong>Channel Growth & Cross-team Collaboration</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlgp6dJeqg9DEQxjABqWeV11e" data-list="bullet"> <div>Work with local teams to identify effective user acquisition channels; lead the discovery, introduction, integration, and scaling of high-impact channels.</div> </li> <li class="ace-line ace-line old-record-id-doxlgjy5xoEbCe01ib7MKW9ZmGh" data-list="bullet"> <div>Leverage your local network — KOLs, fintech partners, payment providers, regulatory contacts — to accelerate market entry and growth.</div> </li> <li class="ace-line ace-line old-record-id-doxlgYEBJFXRrrVJmhVNB2OSFPc" data-list="bullet"> <div>Collaborate closely with regional BD, Marketing, Operations, and Global product and engineering to ensure product initiatives align with local growth objectives.<br><br></div> </li> </ul> </div> </div> <div class="ace-line ace-line old-record-id-NRBbdOSM8oBGpNxa71PlFitDgHc"> <h2 class="heading-2 ace-line old-record-id-doxusJHbXag5ngXLLiXggj1zhBg"><strong>What We Look For In You</strong></h2> <div data-page-id="WjJkdZMZ4oF0ncxMIeDl6liBg7b" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlgQ4APWBH9JD7tzln1BxScxe" data-list="bullet"> <div><strong>0-to-1 business building and growth experience in an emerging market</strong> (e.g., LatAm, Southeast Asia, Turkey, MENA, or similar) — you can clearly articulate the regional metrics you owned and the business outcomes you delivered. You held a product, strategy, or growth role during the early stage of an international expansion at a tech company or at a high-growth local champion in the region.</div> </li> <li class="ace-line ace-line old-record-id-doxlgVTYBw0Ntui7nMqtgE1kMEd" data-list="bullet"> <div><strong>Comprehensive business growth and user growth methodology</strong> — you have fully owned a user funnel (acquisition → activation → retention) and can speak to results with data: CAC, activation rates, D7/D30 retention, LTV, reactivation. Your work was growth experimentation and product intervention, not just media buying.</div> </li> <li class="ace-line ace-line old-record-id-doxlgHGDesdaw5dWrdPauAn5ofb" data-list="bullet"> <div><strong>Strong product management capability</strong> — you can define product strategy and success metrics, prioritize a roadmap, drive A/B testing, and collaborate with product and engineering to deliver. This is a product leadership role, not a GM or pure growth marketing role.</div> </li> <li class="ace-line ace-line old-record-id-doxlghCES4E26ygiF7MzKz8vb9m" data-list="bullet"> <div><strong>Proven cross-functional collaboration</strong> — able to drive alignment across teams (design, engineering, data, commercial), manage external partnerships, and navigate regulatory conversations. Effective at aligning resources between Local and Global organizations.</div> </li> <li class="ace-line ace-line old-record-id-doxlg8ux6v2r6sa9FHilaup6GEh" data-list="bullet"> <div><strong>Deep local market knowledge and an established local network</strong> — you understand local user behaviors, payment ecosystems (e.g., PIX, SPEI, Mercado Pago, UPI, GCash, DANA, M-Pesa, depending on region), regulatory environments, and competitive dynamics. You have partners, KOLs, and industry relationships in the region that you can activate.</div> </li> <li class="ace-line ace-line old-record-id-doxlgfF0BwsWgSe1uUMaTJpFEqc" data-list="bullet"> <div><strong>Consumer product management experience</strong> in fintech, crypto, or trading preferred. Candidates with experience managing or mentoring product teams will be considered for the Senior Product Director level.</div> </li> <li class="ace-line ace-line old-record-id-doxlgvES4qQXEGesjmOcPn6yagh" data-list="bullet"> <div><strong>Excellent written and verbal communication skills in English.</strong> Proficiency in Mandarin is a strong plus for effective collaboration with HQ teams.<br><br></div> </li> </ul> </div> </div> <div class="ace-line ace-line old-record-id-Kf0adcga6ojnmfxQWZVl1gF3gxf"> <h2 class="heading-2 ace-line old-record-id-doxusKUjfoqh7QZ5RVAXhjX7gig"><strong>Nice-To-Haves</strong></h2> <div data-page-id="WjJkdZMZ4oF0ncxMIeDl6liBg7b" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlg2EFLafFQCOu5aRUwwqfuff" data-list="bullet"> <div>Proficiency in a local language relevant to the target region (Spanish, Portuguese, Bahasa Indonesia, Arabic, Turkish, etc.).</div> </li> <li class="ace-line ace-line old-record-id-doxlgEe5FubNODR1DtOSMG0zFFe" data-list="bullet"> <div>Crypto exchange product experience — spot/derivatives trading, order types, fee structures, token listings, and fiat on/off-ramp flows.</div> </li> <li class="ace-line ace-line old-record-id-doxlg9dsyfxDINaCuWXCMzoAbPm" data-list="bullet"> <div>Familiarity with local payment rails and fiat-to-crypto conversion flows in emerging markets.</div> </li> <li class="ace-line ace-line old-record-id-doxlg5XfRJjVbUOKXXG2V0uDpzd" data-list="bullet"> <div>Hands-on trading experience in FX, equities, or crypto.<br><br></div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div data-page-id="OvVyd3xPZo5hNhxbppju7P8isgg" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-CzjQdI1IWofbWMxmIahu6dAMsjc"> <div data-page-id="Q5McdBHqRos9a1xglGGuWZx7sgc" data-docx-has-block-data="false"> <div data-page-id="HkVtdktaboGMelx9svwuFoNSsof" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-page-id="FyjUdMZIjoV2rwxJqgNuKWoasod" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-doxusxvzyTH4iZpRPTygm6sKzcf"><strong>Perks & Benefits </strong></h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxus9Bu8Z2VOqDK5F51723OA8g" data-list="bullet"> <div>Competitive total compensation package</div> </li> <li class="ace-line ace-line old-record-id-doxusB7tdGuv2SmCPjgmCN3Jb1c" data-list="bullet"> <div>L&D programs and Education subsidy for employees' growth and development</div> </li> <li class="ace-line ace-line old-record-id-doxusZTvzFyB7VKd89mBtiKL9ob" data-list="bullet"> <div>Various team building programs and company events</div> </li> <li class="ace-line ace-line old-record-id-doxus4VLa66AV1kBqr1XQp7CFec" data-list="bullet"> <div>Wellness and meal allowances</div> </li> <li class="ace-line ace-line old-record-id-doxusktLuOm7fBzEDlSg6b719qf" data-list="bullet"> <div>Comprehensive healthcare schemes for employees and dependants</div> </li> <li class="ace-line ace-line old-record-id-doxusXaQ6LYBcrJKsuq40ykOyNr" data-list="bullet"> <div>More that we love to tell you along the process!</div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>

Covesight rechecks every listing nightly. Last confirmed live: 2026-07-23.