Associate Director of Athlete Engagement

About the role

Company Description

Axe Sports Group is a sports marketing agency specializing in NIL and brand partnership deals for college and professional athletes. Our mission goes beyond contracts — we empower every athlete we represent through brand building, financial education, mental performance training, and mentorship. Our business is to build your brand; our goal is to help you grow as an individual.

Role Description

The Associate Director of Athlete Engagement is a remote-first, part-time role with occasional in-person travel for events and athlete engagements. This role is the primary point of contact and relationship owner for all college and professional athletes across the Axe Sports Group roster — the person athletes trust, go to first, and rely on to keep things moving.

Beyond relationship management, this role plays a key operational part in tracking and managing athlete deliverables across active brand partnerships and NIL campaigns. Day-to-day responsibilities include onboarding new athletes and communicating campaign expectations and timelines, tracking deliverables such as social posts, appearances, and content deadlines, following up to ensure content is submitted and brand-compliant, and coordinating with internal team members and brand partners to keep campaigns on track. The Associate Director also flags and escalates missed deadlines or communication gaps proactively, and represents the Axe Sports Group brand with professionalism, energy, and authenticity in every athlete interaction.

Qualifications

• 3–5 years of experience in athlete relations, talent management, sports marketing, brand partnerships, or a related field
• Exceptional interpersonal and communication skills, with the ability to build trust and connect with people quickly
• Strong organizational skills with the ability to manage multiple athletes and campaigns simultaneously
• Experience working with or around college or professional athletes strongly preferred
• Familiarity with NIL, brand deal structures, or influencer marketing is a plus
• Self-starter with strong accountability and follow-through
• Comfortable with occasional travel for events or in-person athlete engagements

What You Gain

• A front-row seat to the NIL industry at a growing sports marketing agency
• Direct involvement in athlete brand development and real campaign execution
• Flexible, remote-first work environment with meaningful in-person touchpoints
• Access to a growing athlete, university, and brand partner network

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